Thursday, April 30, 2009

10 trends that changed menswear last 10 years...
with new creative directors at some of the top fashion houses, the last 10 years have proved to be extremely influential for menswear. Here are WGSN's top 10 trends to hit this market.

Hedi Slimane, creative director at Dior Homme 2000-2007
Designer who created the dark, youthful slimline menswear synonymous with Dior Homme.
Why: His indie rock star-inspired collections influenced a far-reaching slimming-down of the silhouette, which still resonates through denim and tailoring directions today.


Tom Ford, creative director at Gucci 1994-2004
Designer who reinvented the luxury menswear market with a new masculine edge.
Why: Ford put sex back into men's apparel, spearheading a new confidence and attitude that ignited fresh interest in high-end eveningwear and culminated in his recent appointment as tailor to James Bond.


Lanvin autumn/winter 2006/07
Debut Lanvin collection from designer Lucas Ossendrijver.
Why: Lanvin, under the watchful eye of both artistic director Alber Elbaz and men's ready-to-wear designer Lucas Ossendrijver, set a new benchmark for modern menswear through the skilled combination of formal luxury, sportswear influences, relaxed elegance and sophisticated contemporary silhouettes.

Raf Simons
Youth culture-driven Belgian designer and creative director of Jil Sander.
Why: Over the last 10 years the influence of Simons' unique vision on menswear trends has ranged from his directional use of volume and proportion, to his futurist approach to materials and construction, spearheading the crossover of sportswear, denim and formalwear we are accustomed to seeing today.

The Sartorialist
The men's street style blog.
Why: Scott Schuman's blog has become an international source of inspiration for industry insiders and men-about-town alike, promoting a return to classic styling and changing the way men search for their style information.

Massimo Osti
Creator of technical outerwear-focused labels CP Company and Stone Island.
Why: Designer Massimo Osti's unrelenting focus on lightweight performance and functional innovation instead of fashion has ensured that ultra-modern technical fabrics and surface treatments are now a staple menswear element and no longer a novelty sci-fi trend.

Y-3 launch collection October 2002
The designer collaboration.
Why: The collaboration of designer Yohji Yamamoto and adidas marked the beginning of an ongoing trend in mutually beneficial joint ventures between high-end designers and the high street, allowing them to bridge the gap between design kudos and commercial accessibility, and create highly desirable product in the middle.


Premium vintage
Menswear archive clothing.
Why: Rising in status from undesirable hand-me-down to valuable commodity, vintage clothing has become a commercial concept. As a highly valued inspiration for many menswear collections, vintage provides functional authenticity of historical uniforms, workwear and tailoring.


East Coast style
The ubiquitous preppy trend.
Why: Though its roots are in the 80s, the preppy look has managed to continuously renew its relevance and keep influencing global trends on both mainstream and designer collection levels, thanks to wide accessibility and potential for creative reinterpretation.


Crombie coats and tartans
The British youth culture archive
Why: Sparked by photographic exhibitions, feature films and documentaries, designers and consumers alike keep returning to the succession of British youth movements between the late 50s and early 80s. The music, rebellious attitude, visual impact and authentic style icons refuse to lose inspirational appeal.


watch at www.wgsn.com

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