Due to the censorship we cannot continue posting here...but,

keep cool, smokers we'll be back very soon.

This cool-looking cover is from a new Netherlands-based digital magazine called Ilovefake. The core readers of this bi-monthly fanzine are young teens and everything in between till about 40.
The magazine is really cool and written in English so we can all bedazzle ourselves with hot stories across fashion, art and culture.
Judging by these stylish fashion shoots, the photographic and styling edge of the magazine is strong and inspirational. We only hope the editorial content is as intriguing as well, and we'll surely be a committed online reader!

10 trends that changed Womenswear
New silhouettes, experimental design, vibrant colour and an obsession with vintage are just a few of the top trends in womenswear over the last 10 years.

Fashion lab
His technological fabric innovations and science of construction and pattern cutting make Hussein Chalayan stand alone in his category. The collaboration of digital technology and vibrant creative minds continues to open up new worlds and possibilities that will project fashion forward and define what and how we wear clothes in the near future.

Miuccia Prada
The pied piper of fashion is a natural visionary at least two seasons ahead of other designers - where Miuccia goes, everyone follows. Prada's design ethos has affected us all and she continues to surprise and innovate. "To work on what you like is too easy; it's not challenging. When I am working with a colour or a shape that I have always really hated, I'm always happy. It gives me the space to be intrigued." Miuccia Prada, Sunday Times Magazine, March 27 2005.

Urban uprising
"You are who you wear" and everyone wants a piece of the good life. The explosion of urban sportswear brands triggered the global desire for previously elitist luxury fashion labels among the masses.

Extreme shape
We predicted an evolution of powerful silhouette statements that capture the dynamic cutting techniques of the couture masters of yesteryear. Shapes which at first appeared difficult are integrated into the fashion psyche as this decade draws to a close.

Cruisin'
The growing importance of pre-collections has redefined the fashion diary. The notion of a fixed fashion calendar is becoming outmoded as consumers constantly crave newness.

Vintage credibility
As the high street becomes homogenised we crave originality. A curative approach to styling has come alive, giving consumers the ability to create their own looks. Our ceaseless fascination with the style of bygone eras and the relentless rummage for that fashion gem makes vintage an important sector.

Colour confidence
WGSN has tracked the growing love affair with colour through the last decade, from a sombre beginning at the end of the 90s to a bright future.

Menswear
As the spotlight shifted to highlight menswear innovations, the influence on womenswear brought about an entirely new aesthetic. The relaxing of gender stereotypes encourages a cross-pollination of styling and design, reinvigorating what women wear.

Geek chic
Tired of the pressure for constant unrealistic expectations, Luella lets us all revel in the ordinariness of the everyday and release our inner nerd. "The strangeness of the familiar, the fascination of the mundane. Celebrating both the unusual and the ordinary, to create the extraordinary".

Return to elegance
Starlets and civilians alike welcomed a return to elegance, and featured modest glimpses of their bodies. Discovering the sexiness in covering-up, along with contemporary femininity, women did away with overt vulgarity.

watch at www.wgsn.com

we'll see...
it all started way back in the fall of 2007 at Basso Brooke’s show, but the pixel trend is far from over. In fact, it seems with the resurgence of Pac Man, and an 80's vibe appearing all over, pixels are having their moment in the art and design world. Viktor & Rolf, Lucian Matis, Prada, Giles Deacon, and Dries Van Noten have all utilized the appearance of the little squares we all know so well in their clothing lines, but the spill over into art, jewelry and all manner of goods means this trend will be with us for a while.

Revlon has announced that actress Jessica Biel has been signed to be a new Global Brand Ambassador.
Biel will join Halle Berry, Jennifer Connelly, Jessica Alba, Beau Garrett and Elle Macpherson as part of Revlon's celebrity ambassador stable.
"Jessica Biel is a beautiful woman and an accomplished actress. Her modern and youthful spirit play to the essence of the Revlon brand. We are very excited to make Jessica part of the Revlon family," commented Revlon president and chief executive officer Alan T. Ennis
In addition to appearing in upcoming global advertising campaigns, Biel will take part in Revlon-sponsored charity activities and fundraising events. Biel joined Connelly and Alba at this year's EIF Revlon Run Walk in New York on Saturday (May 2).

the gossip…
It seems the Metropolitan Museum's The Model as Muse exhibition, has well and truly catapulted the long-legged creatures back into the gossip stratosphere this week as every day a new story involving one model or another reaches us. From Raquel Zimmermann's bleach blonde locks to original supe Brooke Shields getting tangled up in some after-party fisty cuffs, models are stealing the column inches from the actresses who once stole their covers. Touché! Today, we hear that top dawg Kate Moss is set to accompany her money-spinning Topshop deal with an autobiography. Mossy will of course be backed by a British billionaire - but pal Philip Green will step aside as Richard Branson steps in. The Virgin book deal, said to be worth a cool £1 million, has been on the cards since 2006, but was put on hold while she rebuilt her career following the "Cocaine Kate" drugs scandal. Branson told the Daily Telegraph the book will "make an exciting read," adding that Kate "has led a celebrity life to the max." Here's hoping that with several turbulent rock and roll relationships under her belt, Kate will have more to say than, "Get the London look," between those salacious pages.
Also keeping the model rumour mill churning is Kendra Spears, the 20-year-old American beauty at the centre of a new lawsuit between feuding agency heavyweights Ford and Next. Spears, who is tipped as "the next Cindy Crawford", joins three other models and two bookers from Ford, from whom Next management allegedly poached her. Having recently secured gigs with Gucci, Hermès, Calvin Klein and a Vogue Italia cover, Spears was under an exclusive contract to Ford that is not due to end until 2010. "Signed as a prospect while still a teenager in braces… Ford has painstakingly cultivated Spears - literally, taught her how to be an international fashion model," says the lawsuit, according to NY Daily News. "She is a beautiful, fresh, all-American 'face' who, having been discovered by Ford, trained by Ford, and professionally developed by Ford, is at the precipice of a breakthrough." If only all brace-wearing teenagers were in such high demand… where would we be right now we wonder?

ska checked two pockets polo collar shirt

smokers city...

During last years, Stockholm is being one of most dynamic, creative and amazing stages of the world. If your passion or interest is shopping, fashion, design, restaurants, art, music, night life or trends in general in the cities, Stockholm has more enough to give you, also if you are the most experienced tourist.

For smokers seekers, Stockholm has two main districts to show you:

First is the area in the amazing urban downtown, the amusement’s heart, Stureplan, and the exclusive district of Östermalm in the city center. Here you can find most of the main shopping malls, international brands and luxury shops, museums, galleries, night clubs and gourmet restaurants.

Second, in Södermalm, is the area around Götgatan and “SoFo” (shortly meaning for south of Folkungagatan), with diverse and different design shops and youth fashion. Hype, creativity and in general very “boho” restaurants, bars, coffee shops, art galleries and flea markets.



.Shop opening times vary, but generally open at 10am weekdays, 11am-3pm Saturdays.

we'll see...
acid wash and bleached looks have reincarnated themselves through the ages, from skinheads looks to punk, to 80s snow washes. As an "ironic" reaction to the recent refined, high-end, clean designer denim looks, the market is slowly returning to open-end, cheaper-quality denim constructions with more imperfections and surface texture.

we'll see...

Medieval influence was being one of the strongest trend directions since two/three season ago, magically combining all the industry's current influences into one multi-layered mood. Looks within the trend are many and varied, from the armoured effects of strongly defined outerwear to something as basic as a studded biker jacket update or soft cape. Simple tunics and leggings have a part to play along with layered silhouettes, sleeve details and hoods.Kinky boots,focused shoulders...Styling veers from blade runner to starkly minimal or Joan of Arc with an almost modernist feel.

Acne Paper...

a bi-annual magazine that has joined the ranks of other established style titles that keep the fashion pack clucking.

With contributors such as Paris Vogue’s Carine Roitfeld, Mario Testino, Azzedine Alaia, Steven Meisel and Julie Verhoven (and that’s just naming a few) you’d think Acne Paper would have been created by a gaggle of skinny, Balenciaga clad Parisian fashion editors. Whilst it has been produced by a team of creatives with their pulses firmly on the high-fashion pulse, Acne Paper shares its brand with one of the world’s most sought after denim turned fashion labels, Acne. A well received mainline and collaborations with the likes of Lanvin have moved the brand from denim favourite to noted label in no time. So how could it be then that a brand could produce its own, decent magazine that speaks for fashion as a whole and not just itself? "The format of a magazine is what allowed us to reflect what inspired the brand and by doing so created a world around Acne" explains Thomas Persson of Acne HQ "It started off as something quite low key and fun but has turned out to be a highly successful publication. Interesting, provocative fashion articles are a plenty and interview subjects range from top name intellectuals to topless models. "For us, it’s very much about mixing history with contemporary’ says Thomas ‘merging high and popular culture, young and old, not to mention having a personal voice is important to us" and whilst Acne sits amongst fashion best, Acne Paper isn’t about stuffy luxury; ‘We aren’t about bling or showing off. We have a rather subtle aesthetic. "It starts with a mood and a set of aesthetics. When I edit, depending on what the issue is based on, I have a friend’s house in mind. Would it fit in there? For our new issue on Eroticism, we wanted to question porno chic in fashion and help return to sensuality in a good, romantic way."Don’t expect any Terry Richardson then. Porno chic or tradition, Acne Paper has covered it in their themed issues and with its loyal readership and fashion hardcore covers, the publication has come in to a light all of its own. Have a peek and you might even forget what funds it. Its own clothing label of course. After all, how fabulous would it be if all magazines had their own collections to boot?

white geometric printed grey melange light weight t'

10 trends that changed menswear last 10 years...
with new creative directors at some of the top fashion houses, the last 10 years have proved to be extremely influential for menswear. Here are WGSN's top 10 trends to hit this market.

Hedi Slimane, creative director at Dior Homme 2000-2007
Designer who created the dark, youthful slimline menswear synonymous with Dior Homme.
Why: His indie rock star-inspired collections influenced a far-reaching slimming-down of the silhouette, which still resonates through denim and tailoring directions today.

Tom Ford, creative director at Gucci 1994-2004
Designer who reinvented the luxury menswear market with a new masculine edge.
Why: Ford put sex back into men's apparel, spearheading a new confidence and attitude that ignited fresh interest in high-end eveningwear and culminated in his recent appointment as tailor to James Bond.

Lanvin autumn/winter 2006/07
Debut Lanvin collection from designer Lucas Ossendrijver.
Why: Lanvin, under the watchful eye of both artistic director Alber Elbaz and men's ready-to-wear designer Lucas Ossendrijver, set a new benchmark for modern menswear through the skilled combination of formal luxury, sportswear influences, relaxed elegance and sophisticated contemporary silhouettes.

Raf Simons
Youth culture-driven Belgian designer and creative director of Jil Sander.
Why: Over the last 10 years the influence of Simons' unique vision on menswear trends has ranged from his directional use of volume and proportion, to his futurist approach to materials and construction, spearheading the crossover of sportswear, denim and formalwear we are accustomed to seeing today.

The Sartorialist
The men's street style blog.
Why: Scott Schuman's blog has become an international source of inspiration for industry insiders and men-about-town alike, promoting a return to classic styling and changing the way men search for their style information.

Massimo Osti
Creator of technical outerwear-focused labels CP Company and Stone Island.
Why: Designer Massimo Osti's unrelenting focus on lightweight performance and functional innovation instead of fashion has ensured that ultra-modern technical fabrics and surface treatments are now a staple menswear element and no longer a novelty sci-fi trend.

Y-3 launch collection October 2002
The designer collaboration.
Why: The collaboration of designer Yohji Yamamoto and adidas marked the beginning of an ongoing trend in mutually beneficial joint ventures between high-end designers and the high street, allowing them to bridge the gap between design kudos and commercial accessibility, and create highly desirable product in the middle.

Premium vintage
Menswear archive clothing.
Why: Rising in status from undesirable hand-me-down to valuable commodity, vintage clothing has become a commercial concept. As a highly valued inspiration for many menswear collections, vintage provides functional authenticity of historical uniforms, workwear and tailoring.

East Coast style
The ubiquitous preppy trend.
Why: Though its roots are in the 80s, the preppy look has managed to continuously renew its relevance and keep influencing global trends on both mainstream and designer collection levels, thanks to wide accessibility and potential for creative reinterpretation.

Crombie coats and tartans
The British youth culture archive
Why: Sparked by photographic exhibitions, feature films and documentaries, designers and consumers alike keep returning to the succession of British youth movements between the late 50s and early 80s. The music, rebellious attitude, visual impact and authentic style icons refuse to lose inspirational appeal.

watch at www.wgsn.com

we'll see...

ripped, torn and shredded: those used to be considered terrible qualities for hosiery, but tattered tights are all the rage now, even among high end designers.
If only I’d known sooner; all those tights with runs in them would have been perfect now!
The comeback of the grunge look is much to thank for this disheveled I-partied-way-too-hard-and-have-yet-to-go-home look. It’s chicer than ripped jeans and more original than fishnets, but it’s a look only the most confident a gal can pull off.

Wear it cool!

trieagle

wool/cashmere checked short jacket

the gossip...
As the rumours gather pace ahead of the Met's Costume Institute gala, it seems that Marc Jacobs is exerting his powers as co-chair to cherry-pick who sits at his table (who can blame him?). According to New York magazine blog The Cut, the newly-engaged designer is to be flanked by Madonna and Courtney Love, which in addition to guaranteeing a whole lotta ego on a single table, will no doubt lend an early-1990s flavour to proceedings (celebrity attendees reading this take heed of this when deciding what to wear). But in the midst of her current fashion moment, Ms Love has been bad-mouthing an apparently down-and-out Pamela Anderson. "Pam Anderson doesn't even have a credit card. And she lives in Paradise Cove -- which is in Malibu, but it's a trailer park in Malibu," she told PageSix.com. Ouch. But with residences at the trailer park apparently valued between $350,000 and $1m plus, we definitely wouldn't mind being Pammy's neighbour…
It seems not a day goes by without another mega-celeb donning a bit of Balmain. Those of you paying attention will remember that La Moss gave her official stamp of approval to Christophe Decarnin's autumn/winter collection on Wednesday night. And last night was the turn of Beyoncé Knowles, who sealed her position in the A-list fan club by wearing Balmain again. This time she wore a gown with a black sequinned bodice, thigh-skimming skirt and black train from the autumn/winter collection - rather aptly - to the New York screening of her film Obsessed. After a prolonged period of "safe" red-carpet choices, we rather hope all this sparkle marks a new era in adventurous premiere dressing. And this brings us rather neatly to none other than popstrel Miley Cyrus. There was hardly a hint of cookie-cutter bland last night as the tween idol stepped out in a metallic Hervé Léger by Max Azria embellished minidress complete with power shoulders. The occasion? The Hannah Montana: The Movie premiere in London. Surely no one saw that coming? It might not have been age-appropriate to your average Hannah Montana viewer, but we liked it very much indeed.

deep collar light weight t'

the gossip...
Matthew Williamson fever hit London last night as the designer's capsule collection for H&M hit London's Regent Street for a VIP shopping preview at H&M. The man of the moment could be spotted chatting to celeb fans including Mischa Barton, Rosie Huntington-Whiteley and Sienna Miller. Mischa and Rosie sported pieces from the capsule collection (embellished-waistcoat-and-jacquard-skirt combo and fuchsia shift respectively), while Sienna opted for a peach metallic minidress from Mr Williamson's latest mainline collection.
Pixie Geldof, Jaime Winstone, Amber Le Bon, Daisy De Villeneuve and Jade Parfitt could also be glimpsed rifling through the rails while nibbling asparagus and pineapple hollandaise canapés (sounds odd, tasted delicious). Certain members of the London party set were notably absent with Peaches, Daisy Lowe et al stateside for Coachella, but given how heaving the event was and the abundance of A-listers, we were grateful for the extra elbow room. And as Matthew Williamson for H&M fever hit London, the repercussions were global, with Miley Cyrus wearing a canary yellow embroidered top from the collection yesterday at a Madrid photocall for Hannah Montana: The Movie. Something tells us this collection is going to sell out very quickly indeed…
And on the subject of fashion hysteria, if there was any doubt that the autumn/winter 2009/10 Balmain collection will be anything but huge, Kate Moss sealed the deal last night by wearing a silver version of one of Christophe Decarnin's spangly thigh-skimming creations. The supe gave her official nod of approval to the current wave of Balmainia at London's Altitude 360 at the unveiling of White Light, which has been designed by jeweller Shaun Leane, for the De Beers diamond brand Forevermark. The queen of ultra-glam was joined by guests including Erin O'connor, Roland Mouret, Pam Hogg, Theo Fennell, David Walliams and, of course, pal Shaun Leane. Ms Moss joins the growing list of Balmain devotees, including Carine Roitfeld, Victoria Beckham and Michael Jackson. All that's left to hope for now is that Jacko is decked head-to-toe in Balmain for his upcoming tour…

smokers die younger was born in April 2009 as a result of the passion for fashion